Cash apparently couldn’t purchase love for The Beatles, however they had been additionally underneath the impression that there are eight days in every week, so can we actually belief them? And I’m undecided if we are able to blame it on the Beatles as a result of it will be shallow and disgusting to imagine that cash might purchase us happiness, proper?
Effectively, it seems that perhaps… it could possibly. However not in the way in which you assume.
The Happiness Plateau—is it actual?
Just lately, I listened to a Planet Cash episode that mentioned the previous thought that cash can’t purchase happiness, and it requested if psychological analysis bore that out. And, let me let you know, it was fascinating. You must positively give it a pay attention.
First, they mentioned the well-known 2010 research by Nobel Prize winners Daniel Kahneman and Angus Deaton. That research discovered that greater family incomes really do correlate with larger happiness, however solely up to a degree. As soon as a family’s earnings reaches round $75,000 USD a 12 months (the vary they gave was really $60-90k, to be precise), more cash didn’t appear to make any distinction in how they measured individuals’s emotional nicely being.
That $75,000 threshold has come to be generally known as the Happiness Plateau—the purpose at which more cash does not purchase any extra happiness.
This research was so well-known, that for the previous decade individuals have run with it as strong proof that cash doesn’t purchase happiness, at the very least no extra happiness than a fundamental middle-class earnings offers.
And it feels proper, doesn’t it? As soon as your fundamental wants are met and you’ve got some affordable comforts, why would you want more cash to be completely satisfied? It additionally feels good to assume that people who find themselves a lot wealthier than ourselves are literally not a lot happier than we’re. That’s in all probability why this concept of a happiness plateau is so frequent it’s virtually a cliche at this level.
Plot twist…
What if I informed you {that a} 2021 research questioned all of this? It seems that more cash really does correlate with extra happiness nicely past the tried-and-true $75,000 mark, and it’s not simply attributable to inflation.
Psychologist Matt Killingsworth killed our sense of price (see what I did there?) with a brand new research utilizing extra sturdy knowledge assortment methodologies that discovered that individuals are typically happier the more cash they make.
Seems cash should purchase happiness in spite of everything. Each after-school-special you’ve ever watched a few workaholic dad in a tragic enterprise go well with was improper.

Effectively, at YNAB we all know that’s not the entire story. You don’t must be a bajillionaire to expertise true happiness. There’s one other approach: lining up your cash and your values. However extra on that later, as a result of there’s extra analysis to debate.
However it’s not simply in regards to the cash
So how one can reconcile these two research? That is the place it will get actually attention-grabbing.
The 2 teams of researchers acquired collectively to attempt to determine why they disagreed so strongly. After concluding their methodologies had been each sound, they realized that they got here to totally different conclusions, as a result of they had been really measuring various things.
If you happen to’re a analysis nerd, you’ll must take heed to the podcast episode for all of the juicy science particulars, however the backside line is: it’s probably not about how a lot cash you make, it’s about the way you spend it.
Probably the most attention-grabbing data got here when the researchers appeared nearer on the individuals on the extremes—the happiest and the saddest individuals of their research.
For the saddest individuals within the research—the individuals who persistently reported the least quantity of happiness—there really was a happiness plateau. However for the happiest individuals within the research—the individuals who persistently reported the very best quantity of happiness—the plateau disappeared. The truth is, there was an exponential improve in happiness the upper their earnings rose.
What does this imply? Effectively, I really like the way in which that one of many podcast hosts, Sally Helm, put it: “Perhaps these are simply individuals who know how one can spend cash very well on issues that make them completely satisfied.”
She was precisely proper. It seems happiness does have a relationship with cash. However that relationship is just not in how a lot you make, it’s in how nicely you spend.
…happiness does have a relationship with cash. However that relationship is just not in how a lot you make, it’s in how nicely you spend.
I’ve seen this in my very own life too. Once I began utilizing YNAB, I wasn’t really making more cash, I used to be simply spending it extra deliberately. As I persistently gave each greenback a job, I found the sort of spending that made me probably the most completely satisfied and began shoveling my cash in that course. So though I wasn’t making any more cash, I felt happier.
If you happen to aren’t spending your cash nicely, it doesn’t matter how a lot you make. Your elevated earnings is just not going to contribute to elevated happiness. However for those who are spending your cash nicely, the happiness your spending brings solely will increase as you make—and due to this fact spend—extra.

What does it imply to spend cash nicely?
So this begs the query, “What does it imply, then, to spend cash nicely?” I’m completely satisfied to say I’ve acquired a solution for you! In any case, that’s what we’ve been educating right here at YNAB for over 20 years!
Spending cash nicely means cultivating an alignment between the way you spend your cash and the life you wish to reside. It means aligning your spending with what issues most to you—what we name spendfulness.
Discovering what issues most to you is a steady pursuit that all of us should make on our personal. That’s why you’ll by no means see any of us at YNAB let you know how one can spend your cash. However we do have a follow that can assist you outline your priorities and values.
The YNAB Methodology is the follow that can assist you obtain this state of alignment between your spending, and nicely, your self. You do this by persistently giving each greenback a job, by deciding what you wish to do along with your cash earlier than you spend it.
As you do, you’ll not solely uncover what you need out of life however you’ll create a framework to verify your cash flows towards these issues.
This follow will help you spend with out guilt and with out second guessing, to reside freely realizing that you’re really spending your cash precisely the way you really wish to. The top consequence might be extra happiness, and—the analysis now suggests—even extra happiness the more cash you spend.
It’s all about how you spend
In case your spending doesn’t convey you happiness now, extra spending received’t assist. However for those who do the work to find what you need most out of life and ensure your cash flows towards these issues, your spending can improve your happiness.
So, perhaps the Beatles had been improper in not caring an excessive amount of for cash. In any case, they appeared to change their tune about it will definitely. And, certain, cash in and of itself is simply cash. It’s what you do with it that issues. If you happen to can align your cash towards your priorities, and have a life filled with the issues that matter most to you, nicely, that is a contented life.
So, can cash purchase happiness? Certain. It simply relies on the way you spend it.
There is no such thing as a higher technique to uncover what you need out of life than to persistently give each greenback a job. Join a free trial of YNAB as we speak, and we’ll present you the way.