RFG Advisory, the Birmingham, Ala.-based hybrid RIA platform with almost $6 billion in property underneath advisement, has attracted two advisor groups to launch their very own impartial companies. Jarrod Biebel, a Denver-based advisor with about $300 million in property, has created TrekNorth Funding Administration. James Horn, an advisor with two places of work in upstate New York and $60 million in AUM, has based Matterhorn Non-public Wealth.
Biebel joins RFG’s platform after eight years with Raymond James & Associates, reinforcing RFG’s presence in Colorado. He expects to construct TrekNorth over the subsequent decade and develop his crew to satisfy shoppers’ wants. He’s joined by Angelica Walter, senior relationship supervisor.
Horn makes the transfer from Edelman Monetary Engines, the place he was a director of economic planning, in line with his LinkedIn profile. His observe expands RFG’s presence into the Northeast, with places of work in Rochester and Buffalo, N.Y. He determined to maneuver for better enterprise autonomy and to create enterprise worth. He expects to double his property throughout the first 12 months at RFG.
“We’ve been deeply invested in elevating our platform over the previous 12 months,” RFG Advisory CEO Shannon Spotswood mentioned in a press release. “Our purpose is to offer entrepreneurial advisors in search of the newest know-how, complete service and personalised assist with a platform to assist them construct enterprise worth.”
Within the final 12 months, RFG has added 21 advisors to its platform and 35 new hires, together with Abby Salameh as chief development officer, Brendan Frazier as chief behavioral officer, Kenneth Kim as chief monetary officer, and Katie Welch as senior director of advisor advertising and marketing. In July, RFG promoted Spotswood to CEO, succeeding Bobby White, who had led the agency since its founding in 2003. White transitioned to an govt chairman position.
The agency additionally lately introduced a “model refresh” that included a brand new web site that it hopes will mirror its “future-forward mannequin” of supporting impartial advisors. That coincided with RFG’s re-launch of StrongHer Cash, an initiative to deal with generational wealth switch. Jillian Berry, a former senior enterprise designer and crew lead at Edward Jones, lately joined RFG to go that initiative.
In 2023, RFG bought a majority stake within the agency to the personal fairness agency Lengthy Ridge Fairness Companions. The agency had been management-owned since White based it in 2003, and the Lengthy Ridge deal marked the primary time the RIA introduced in outdoors capital. Lengthy Ridge beforehand backed Carson Group earlier than promoting its stake to Bain Capital in 2021.