Tim Cook dinner Says Apple Is Investing ‘Considerably’ in AI and Might Purchase One other Firm

Apple needs buyers to know it is taking larger steps to catch up within the AI race.

The iPhone maker is “considerably rising” its investments and reallocating staff to deal with AI, CEO Tim Cook dinner advised buyers on the corporate’s quarterly earnings name Thursday. 

“Apple has all the time been about taking essentially the most superior applied sciences and making them straightforward to make use of and accessible for everybody, and that is on the coronary heart of our AI technique,” Cook dinner mentioned.

Shares climbed over 2% in after-hours buying and selling following the decision, after Apple (AAPL) reported better-than-expected earnings with document companies income. The inventory was down about 17% for 2025 via Thursday’s shut, making it the one Magnificent Seven member in unfavorable territory for the 12 months apart from Tesla (TSLA) amid worries in regards to the firm’s AI progress. 

Apple, which has lagged lots of its Massive Tech friends in AI, faces stress to show it may possibly sustain after delaying the rollout of extremely anticipated options reminiscent of an AI-enhanced Siri, disappointing buyers. 

The extra personalised, AI-powered model of Apple’s Siri is now anticipated to launch in 2026, Cook dinner mentioned Thursday. Apple beforehand urged a extra highly effective Siri would come this spring.

Cook dinner additionally mentioned Apple would think about shopping for different corporations to lift its AI capabilities—one thing Wall Road analysts have urged may give Apple’s AI efforts a much bigger enhance. 

“We’re very open to M&A that accelerates our roadmap,” Cook dinner mentioned, noting Apple has already acquired round seven corporations this 12 months, although “not all AI oriented.”

Earlier this month, Wedbush analyst and longtime Apple bull Dan Ives urged AI startup Perplexity might be a goal. Apple has additionally reportedly held talks with ChatGPT maker OpenAI and Claude developer Anthropic about counting on their AI fashions as an alternative of in-house ones.