Edward Jones has added 53 SMAs to its managed account platform, bringing the overall to over 130. The corporate plans to proceed including extra SMAs all year long, with the aim of tripling the variety of its SMA methods from the 75 it began with by the tip of 2025. The transfer is a part of the agency’s try and beef up its product line-up for monetary advisors.
The SMAs will likely be obtainable via the Edward Jones Advisory Options UMA Fashions program, permitting advisors to make use of the UMA’s direct indexing, automated rebalancing and tax administration capabilities. The UMAs now characteristic eight direct indexing SMAs throughout completely different asset lessons, principally targeted on fairness methods that advisors can pair with different SMAs for higher customization. Later this 12 months, Edward Jones additionally plans so as to add municipal bond and taxable SMAs to this system.
“We’re dedicated to creating our platform extra versatile, accessible and tailor-made to the wants of our purchasers,” Russ Tipper, principal and head of merchandise at Edward Jones, mentioned in a press release. “Our monetary advisors persistently spotlight how these enhancements assist empower purchasers to work towards attaining their monetary targets with higher personalization and confidence.”
The minimal funding quantity to make use of the UMA platform is $300,000. Lately, Edward Jones, historically identified for serving middle-class purchasers, has been attempting to courtroom higher-net-worth traders. In 2024, the agency launched its personal professionally managed SMA, requiring a minimal funding of $50,000. Earlier this 12 months, it added Edward Jones Generations, a brand new funding mannequin aimed toward traders with a minimum of $10 million in property. As of 2023, the agency claimed over 400,000 HNW purchasers.
In immediately’s market, managed accounts, together with SMAs and UMAs, current an space of development for corporations courting monetary advisors. Based on latest analysis from Cerulli Associates, internet flows into SMAs in 2024 totaled $218.4 billion, with five-year annualized development of 18.3%. Final 12 months, a survey carried out by advisory agency Escalent discovered that advisors deliberate to considerably enhance their SMA allocations in 2025 and most popular funding in SMAs over mannequin portfolios.