Important Methods for Successful Excessive-Web-Value Shoppers


Key Takeaways

  • The share of high-net-worth people is on the rise, resulting in an elevated want for monetary advisors who’re attuned to their wants.

  • To capitalize on this chance, it is advisable perceive the HNW market, who these people are, and what they want from advisors.

  • Get methods that can assist you not solely entice HNW purchasers but in addition deepen these relationships.


Is your agency in development mode, wanting to draw high-net-worth (HNW) purchasers? There are easy-to-implement methods to draw and retain them. However first, let’s have a look at a snapshot of the HNW demographic and what these people are in search of in an advisor.

HNW Shoppers: A Breakdown

Belongings Traits* Wants
  • HNW buyers have at the least $5 million in liquid monetary property (e.g., money readily available or an asset that may be readily transformed to money)
  • Extremely-HNW buyers have greater than $25 million in liquid monetary property
  • 94% are school graduates
  • The common age is 65
  • 63% are retired
  • 28% work with advisors once they have a selected want, equivalent to retirement planning
  • 16% depend on advisors for all funding wants
  • Holistic funding administration experience
  • Understanding of their long-term imaginative and prescient 
  • Expanded providers to create extra of a “one-stop” relationship

* In keeping with a weblog submit from The Advisor Coach, citing analysis from the Spectrem Group

Whereas all purchasers have totally different desires, wants, and targets for his or her cash and future, the quantity of wealth they maintain can affect what they worth most from a monetary advisor. Securing this demographic can considerably propel your agency’s development trajectory, however the problem lies in successfully profitable these HNW purchasers.

Free Obtain: 7 Methods to Place Your self to Serve Excessive-Web-Value Shoppers [Get the Infographic]

Successful HNW Shoppers

So, how do you set your self as much as entice and win high-net-worth purchasers? Listed below are 4 key steps to begin with:

Referrals, an essential a part of any advisor’s development technique, could play a good higher position in buying HNW purchasers. Leverage your community! Your present shopper base and different strategic partnerships and facilities of affect (COIs), equivalent to attorneys and CPAs, are ultimate contacts to achieve out to.

One of the simplest ways by far to achieve introductions to new potential purchasers is to ask present purchasers that you simply like and belief in the event that they know anybody who may doubtlessly profit from working together with your agency.

Adam Spiegelman, CFP®, Spiegelman Wealth Administration

When you get referrals, inform them your story, together with what makes you the only option for them.

Commonwealth advisor Gail Simons, CFP®, of The Highbridge Monetary Group, begins the dialog by sharing why she selected the sphere and what she hopes to assist her purchasers accomplish. Simons asks aspirational but focused questions and establishes herself because the “go-to particular person” and “an indispensable supply of recommendation.” Advisors possible know extra about their purchasers than virtually anybody however the purchasers’ docs, so it’s important to create that sort of rapport.

If I may wave my magic wand and be all the pieces you’re in search of in a monetary advisor, what would that be?

Gail Simons, CFP®, The Highbridge Monetary Group

For Spiegelman, this implies responding to shopper inquiries or requests inside just a few hours. His agency takes on solely six to eight new purchasers per yr to take care of a staff-to-client ratio that’s low sufficient to permit them to supply such personalised service.

Be ready to discuss the wealth administration companions and consultants you’ve got entry to. Simons usually offers with complicated property planning wants and tax-driven funding methods. Spiegelman usually refers his purchasers to property planners, CPAs, life coaches, mortgage brokers, and contractors. Different distinctive planning questions come up round enterprise transitions and methods to be honest and equitable to purchasers’ heirs.

Commonwealth advisors know they will attain out to our consultants when essential. Simons usually leverages Commonwealth’s Funding Advisory Consulting staff for a second opinion. The Superior Planning and Insurance coverage and Annuities groups are lifelines as effectively. Simons reassures her purchasers, saying, “If I don’t have the reply, I do know methods to get it!”

To assist scale his follow, Spiegelman makes use of mannequin portfolios to handle investments. He depends on our Funding Administration and Analysis staff to supply product information on non-public fairness and nontraded REITs and our Superior Planning consultants for options to concentrated single-stock positions.

Retaining HNW Shoppers

As with most shopper relationships, communication is vital to retaining HNW purchasers. They should know that you’re usually monitoring their funds and are able to act when essential. Displaying you care on a private degree by recognizing anniversaries, birthdays, and different milestones additionally issues. “I name purchasers, particularly HNW purchasers, at the least 4 to 6 instances per yr,” Simons acknowledged. “I additionally ship out communications Commonwealth supplies after I discover them well timed and related.”

Spiegelman additionally calls purchasers usually and meets face-to-face at the least as soon as per yr. He sends out a weekly e-newsletter, invitations purchasers to lunch or dinner, and hosts an open home every so often. And he will get artistic when recognizing particular occasions; he as soon as despatched an OSU Beavers bottle opener to a shopper’s son when he graduated from school. This gesture prompted the purchasers to achieve out, finally resulting in a productive monetary planning dialogue.

Ship Worth to All Shoppers

Whether or not you attain your total HNW development aim or not, the methods you utilize to draw HNW purchasers are the identical as these that may attraction to all potential buyers who can deliver large worth to your agency. Ultimately, being up entrance and direct with all of your purchasers is the perfect strategy, and this transparency will solidify their belief in you.

HNW Infographic - Cover Final

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7 Methods to Place Your self to Serve Excessive-Web-Value Shoppers

Don’t miss your alternative to leverage HNW purchasers for development. Study actionable steps you’ll be able to take to rise above the competitors.

Editor’s notice: This submit was initially printed in August 2019, however we’ve up to date it to deliver you extra related and well timed data.



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