So, right here we nonetheless are. After sheltering in place and dealing with weeks of volatility, we’re capable of get out a bit extra typically because the financial system has began to open. However we’re nonetheless social distancing to maintain our communities safer. Many advisors are nonetheless working from residence, as are many consumers, which suggests much less in-person communication than you’re used to. How, then, are you able to preserve and even deepen consumer relationships? Maybe it’s time to attempt one thing new.
Change Issues Up with Video Advertising
When you’ve despatched emails and updates out already, why not change issues up? It is a nice time to create a video and experiment with the format. You’ve gotten extra time to work on it and your purchasers have extra time to view it, making it a win-win situation. The aim is to proceed to strengthen consumer relationships, and there’s at all times an opportunity that somebody forwards your electronic mail or finds you on social media.
Why video? For one factor, individuals prefer it. In response to a current infographic from Social Media At the moment, 82 p.c of all shopper web visitors will come from on-line video by 2022. However there’s a extra vital cause. Movies are an effective way to inform a narrative, and you may convey much more intangible data in a video than you’ll be able to in an electronic mail. For instance, in the event you’re a pleasant particular person, it’s onerous to convey that in an electronic mail, however it’s straightforward for individuals to see you smile or hear the heat in your voice in a video.
New to creating video content material? The following tips may help you get began:
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Use your cellphone. You don’t want any particular tools for video advertising and marketing—you might have all the things you want proper in your smartphone, though you’ll be able to actually use your high-tech digicam. There’s no want to rent a videographer for this mission.
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Maintain the digicam regular. A number of motion can render the video unwatchable. When you don’t have somebody to carry it regular for you, contemplate buying a stand or tripod.
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Maintain it brief. The aim ought to be lower than 2 minutes. Persons are prepared to speculate 2 minutes of their time, however may hesitate to provide 20 minutes. In truth, analysis exhibits 60 p.c of viewers cease watching after the 2-minute mark.
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Use pure mild. Pure mild is sort of at all times higher than incandescent bulbs, so think twice concerning the time of day and setting in your video.
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Get outdoor. If potential, go exterior to movie your video, or embody a pure setting. Analysis has proven that nature (particularly, timber) attracts and stimulates the viewer in a optimistic method.
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Share it. Put up your completed video to your web site and social media profiles and electronic mail it out to your purchasers and prospects. Analysis signifies emails with the phrase “video” within the topic line are opened 7 p.c extra typically, so make sure you use that to your profit!
Get Your Creativity Flowing
As to what subjects may very well be in your video, you might have a big selection of selections. Listed here are a number of concepts to get your personal creativity flowing:
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Get actual. Let individuals see what’s actually happening in your home throughout lately of pandemic. Be genuine. What’s it prefer to have all the youngsters residence from faculty or college, studying remotely, whilst you’re attempting to work? When you’ve got younger kids, present the LEGOs on the ground, the crayons and paint spilled on the desk, and the books and DVDs piled within the nook. Don’t clear it up and sanitize it! Everyone seems to be in the identical boat, and your willingness to be sincere and real will assist individuals reply the identical solution to you.
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Begin shifting. What are you doing to remain energetic? When you go for a hike with your loved ones within the woods, shoot a brief video concerning the optimistic advantages of contemporary air and train. You possibly can discuss what your loved ones does to get outdoor. When you’ve got a favourite path or park, point out it as an thought for purchasers to discover. Embody a message that you simply hope your purchasers are nonetheless discovering time to do what they love, and also you’ve bought a fantastic video.
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Suppose pets. Animal shelters have seen a staggering spike in adoptions, and many individuals are having fun with this time with their new pet. When you’ve got a pet, a kitten, or any older animals, search for moments to seize which can be amusing or touching. You may as well invite your purchasers to share their new pet by way of video with you. (And please don’t fake that you simply haven’t watched an incredible animal video on-line your self!) Everyone seems to be searching for some lighthearted aid, and pets are an infinite emotional scorching button. One video I noticed had a rest room paper problem, the place the brand new pet and the older canine each needed to bounce over more and more excessive rolls of bathroom paper. Was it foolish? Completely. However did individuals watch it? Completely!
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Have fun the moments. The world hasn’t come to an finish; individuals are nonetheless getting married and having infants and celebrating birthdays, anniversaries, and graduations. Why not pay tribute to one thing particular that’s occurring in your life? One advisor I work with posted an exquisite video of his father celebrating his 89th birthday on social media. He put it up on LinkedIn and was astounded on the outcomes—greater than 3,700 individuals seen it, virtually 100 appreciated it, and near 30 took the time to touch upon it. How’s that for having an influence?
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Contain others. An advisor who now works from residence put her three younger kids in a video the place they mentioned desires versus wants. (For the report, I occur to agree that chocolate is a necessity, not a need.) There was a right away heat to the video and enjoyment of seeing the youngsters speak concerning the subject from their perspective. The advisor was capable of spotlight her experience as nicely.
Making a video could be each straightforward and efficient. There’s nothing holding you again from creating one right now, in actual fact. Why not give it a attempt? When you don’t prefer it, simply hit delete and check out once more. Bear in mind, although, that you simply’re not trying to produce a slick, extremely polished video, however relatively one which reveals your real self—one which exhibits coronary heart. And there’s no higher solution to deepen consumer relationships than that.
Editor’s be aware: This submit initially appeared within the Monetary Planning Affiliation’s Follow Administration Weblog in Could 2020.
Please seek the advice of your member agency’s insurance policies relating to movies/social media previous to using the options/platforms mentioned.